Tumble, coil & fumble

After all my talks, all my articles over the last 8 years, nothing has changed in the music industry. People still woo artists with seemingly big rolodexes full of names that meant something in the past. They still try to mask their creative ability of a doorstop with quick turnarounds. They still try to solve creative problems by throwing more people at it instead of using their brains.

And all of that just because they lied to their artists to get more exposure for themselves. You see them at conferences like vultures seeing out seemingly clueless artists with high twitter or facebook numbers.

Let’s face it. The people who wave their rolodex in your face and tell you they have ‘influential contacts’ or can hook you up with ‘leading publishers’ and crap like that. It’s been like this for years on end. The guys with the sweetest candy are the ones who will let you fall like a hot potato once you’re not useful to them anymore. Once they got what they wanted out of you, you’re history. That’s how the music business has worked for decades.

It’s time to end this.

I put my personal projects on hold and launched an initiative that starts where the music industry will be in 7 years but the audience is NOW. We begin by carefully selecting a few artists and give them a head start. After they’re off and rolling we will give away the entire package to a few trusted and vetted designers so they can do the same.

In a way you could say we’re the anti-Topspin since our stuff actually works on every device out there and not just on a desktop computer :) And to differ further from them, our mantra is “Don’t be stupid”. No dumb misuse of Twitter, no facebook incentives that make you look silly and lame.

And most importantly, we don’t work with posers. Only with people who are actually good at what they do.

If you’re interested in being the bellwethers of the new music business or if you know an artists who would be a good fit…

Sign up here: frankjonen.com/music deadline is June 1st.